My name is Erik Dagnell and I am an Art Director. DAD/A is my company and my creative platform. It’s a one man communication agency that provide creative work for brands in need of better communication. I have a network of great minds and specialists I can bring in whenever a project needs it.I also freelance as a Senior Creative on the international advertising and design scene. Questions? Let’s talk.

I provide insights, strategies and creative concepts. I execute them, making them come to life and stand out. I believe in moving brands to better places and thereby making them more interesting and more successful. No brief is too small or too big. I adjust and gather the great minds needed for the task in hand. My role is adjustable. I function as: Creative Director, Head of Art, Conceptual Creative, Senior Art Director and Senior Designer.

I offer my services to them in need of better design for their brand. I believe in conceptual design – based in the true DNA of the brand. Design is not just pretty clothes. 
It’s pretty clothes combined with an awesome personality. With a long experience of designing corporate identities, logotypes, printed material, packaging, websites etc I can and will make your brand better. Period.

During my time in the industry I’ve come across clients who honestly don’t know what they are buying. And I see many brands handle their own communication and production needs rather when having a full service agency at their side. This is where I come in. As a Client Consultant I provide quality control and being the creative authority – standing on the client’s side. In this way you will get the full value of the marketing budget.

In order to evolve and grow as a creative (and as a person) I believe you need to step out of your comfort zone and start doing things you don’t know how to do. With curiosity and lust as the only motivation. I see these projects as a professional (and personal) R&D of sorts. And yes. You can also call it hubris. Stay tuned.

This is a temporary site. A portfolio will be available in the full version. To see some of my work click here

With over 15 years in the international advertising and design world I have worked on big international clients, smaller niche brands and helped pro bono clients to get their important message out. I’ve been fortunate to have worked in great cities like Hamburg, Berlin, London, Gothenburg and now Stockholm. My work has been celebrated with multiple awards at Cannes Lions, One Show, Clios, London International, ADC New York, ADC Germany, ADC Europe, Epica, Eurobest, YoungGuns, Guldägget (Swedish ADC) and 100Wattaren. For a complete award list please click here.

Phone: +46 709 922 132 Email: erik@dagnell.se Address: Ringvägen 129116 61 Stockholm, Sweden